Jo won Best Actor awards at both the Baeksang Arts Awards and SBS Drama Awards. What Happened in Bali was a huge success, with its final episode reaching a peak rating of 39.7%. In 2004, he returned to television in the melodrama What Happened in Bali, alongside Ha Ji-won and So Ji-sub. In 2003, Jo starred in three romantic films, most notably Kwak Jae-yong's The Classic, with Son Ye-jin and Cho Seung-woo.
He also starred in several music videos of popular boy band g.o.d, a fellow SidusHQ artiste at that time, and was directed by actor Jung Woo-sung. The same year, he made his film debut in the movie Public Toilet. He was then cast in his first drama leading role in 2002, as an illiterate actor in Shoot for the Stars opposite Jeon Do-yeon. Jo first drew notice with a supporting role in the 2001 television drama Piano, co-starring Go Soo and Kim Ha-neul. He began his acting career in 1999 through the MBC sitcom Jump, and in 2000, starred in the teen drama School 3 and in the second season of the sitcom Nonstop. Jo made his entertainment debut in 1998 as a model for clothing brand Ziozia.
Career 1998–2002: Beginnings and rise to fame
He later enrolled as a Theater and Film major at Dongguk University, but was expelled in 2007 due to inadequate class attendance. Jo studied modeling and events management at Chunnam Techno University. Jo In-sung was born and raised in Gangdong District, Seoul.
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